Nexis^® Social Analytics helps you get the most from the billions of social posts and conversations that are growing across the globe every second.Leverage Nexis^® Social Analytics to:

Measure the success of your campaigns

• Set meaningful goals for campaigns using a wide range of social KPI's
• Identify and approach key figures linked to campaigns in real time
• Make campaign reporting simple with easy-to-use reporting functions

Learn what's important to your social audience

• Improve campaign targeting by knowing social audience preferences by segment
• Reduce risk by having a clearer idea of customer needs before a product of campaign launch
• Inspire your audience to act by using social data to speak their language

Benchmark against your competitors

• Uncover social best practices in your market by tracking relevant social KPI's
• Benchmark performance by comparing against industry averages
• Determine levels of brand awareness by tracking share of voice by country and region

Enhance your customers' experience

• Identify customer pain points by analyzing discussions on social networks and public forums
• Improve social customer service by using smart filters and tagging to sort through customer responses
• Benchmark social customer support efforts using sentiment-based social KPI's

Understand what drives consumer behavior

• Align your brand message with consumer needs by learning what drives consumer sentiment
• Refine brand messaging using sentiment analysis and emotion tracking to measure results
• Develop products consumers want leveraging data from the latest social trends

Leverage user-generated contents to enrich your communication efforts

Image Recognition

Monitor and effectively manage potential crises

• Be alerted in real-time to potentially critical situations
• Monitor negativity around your brand
• Prevent a crisis from becoming viral by leveraging the virality map

Develop more effective content marketing for lead generation

• Connect with your audience by discovering the topics and problems that matter for them
• Refine your strategy by uncovering types of content that receive the most social engagement
• Expand content reach by identifying influencers who will help it spread

Identify growing industry trends

• Find the trends that matter most by analyzing up to 2 years of data
• Identify which factors drive overall positive sentiment and trends
• Discover influencers to collaborate with who have powerful voices in a given industry

Find and map the right influencers to amplify your message

• Boost your credibility by finding the right influencer for each campaign
• Measure ROI of your influencer initiatives by using social KPI metrics
• Align your influencer efforts with the people most relevant to your brand goals

Research keywords to get your messaging right every time

• Leverage top hashtags and themes to align your messaging with what the social community is most interested in
• Stay up-to-date with the trending keywords for your industry
• Create targeted messaging for unique regions and demographics using advanced filters

Protect your online reputation

• React faster to negative discussions about your brand across social media
• Identify misuse of your company logo with market-leading image recognition technology
• Develop a more targeted reputation management strategy through learning how problems develop online